Philippines-based / Shopify Plus Developer
Moeses Barluado Shopify Expert
5+ years building Shopify Plus solutions, AI-powered automations, and B2B systems that streamline operations and drive measurable revenue growth
Philippines-based / Shopify Plus Developer
5+ years building Shopify Plus solutions, AI-powered automations, and B2B systems that streamline operations and drive measurable revenue growth
01 / About
I've been managing Shopify stores and eCommerce operations for 5+ years, handling everything from daily operations to technical development and strategic growth.
Built custom features using Liquid and JavaScript, optimized site speed and conversions through A/B testing
Integrated Klaviyo, ReCharge, Rebuy, and Google Analytics to automate marketing and improve customer lifetime value
Created hundreds of automations using Shopify Flow, Zapier, and Airtable—saving hours weekly and speeding delivery by 50%
Led operations for 10+ global brands, maintaining 99% accuracy across products, fulfillment, and support
I've partnered directly with business owners on strategic planning and campaign execution, scaled stores from local to international markets, and used data analysis to drive optimization decisions. With proven expertise in both technical development and operational management, I deliver solutions that teams depend on for sustainable growth.
02 / Overview
Building Shopify stores for solo entrepreneurs and small businesses to launch their online presence quickly and timely.
Example: Big Hammer Wines, One Vine Wines - Revamped designs and optimized customer experiences for improved conversions and store performance.
Growing brands scaled from single to multiple and up to global market is also part of my specialization, ensuring seamless operations once you decide to scale your business up.
Example: CosiG Studio Wear, Janthee Dubai - Built custom features and executed high-impact campaigns increasing AOV, site speed, performance and conversions.
Clients rely on my technical leadership and complete platform management to handle their operations - seamless integrations, inventory, automations, analytics, marketing tools, and social media.
Example: Big Hammer Wines, CosiG Studio Wear, Relax Bedding - Led full technical operations across multiple platforms for the business operations.
Development & Operations
I can deliver pixel-perfect stores built from Figma designs using Liquid, JavaScript, Tailwind CSS and other front-end frameworks. If you need custom themes, sections, and features, even campaign or promotion execution for your online sore, I can provide solution and match your vision.
Shopify CLI 3.x | GitHub | Liquid | HTML CSS | JavaScript | Tailwind
Site Speed | Conversion Rate Optimization
Dramatically improve site performance through theme check, code audits, asset delivery optimization, lazy loading, media optimization, and strategic A/B testing focused on UX improvements.
Created hundreds of automations over the past 5 years, mainly using Shopify Flow, Zapier, Make and other similar tools to eliminate repetitive tasks and streamline operations across multiple departments.
Zapier | Make/Integromat | Shopify Flow
Meta Tags | Schema | Core Web Vitals | Keyword Optimization
Basic search engine optimization through on-page SEO optimization, implementation, structured data, technical audits, and content strategy/optimization that drives organic traffic and conversions.
Lead Technician
I have led complete technical operations for several businesses - soloing the web development department for years. Managed website, apps, automations, and cross-department technical support for team leaders, members, decision makers including from sales and marketing.
Expert in various Shopify apps across key categories: marketing automation, retention, reviews & loyalty, design builders, and operations workflows. I integrate tools like email/SMS platforms, analytics pixels and inventory/fulfillment systems to streamline enterprise stores from setup to scale.
03 / Experience
Jan - Jul 2026
Launched the CosiG UK store from scratch, replicating the AU site with full theme development, product import, and payment setup. Led the migration from SparkLayer to Shopify Plus native B2B, covering markets, catalogs, company locations, and B2B/retail pricing setup. Managed catalog and company-location assignments via Matrixify, launched retail storefronts for AU and US and wholesale storefronts across AU, US, UK, NZ, and SG, and configured Rebuy widgets, Smart Cart, and B2B ordering forms.
Jul 2025 - Jan 2026
Managed Shopify store operations including products, collections, discounts, and order workflows for a nootropic energy drink brand. Ran SEO audits with Google Search Console and Analytics, resolved Core Web Vitals issues, and built Klaviyo email/SMS campaigns for sales and restocks. Managed Amazon FBA listings and coordinated TikTok creator sampling campaigns, producing recurring performance reports across Shopify, GA, GSC, and Hotjar.
Aug 2023 - Jul 2025
Took full ownership of technical operations after a team member's departure and kept the business running smoothly as the sole technical resource handling all web development and Shopify operations. Built Shopify Flow, Zapier, and Airtable automations to replace manual processes, and launched a new Shopify theme that raised average daily sessions by up to 90% and customer retention by 50%. Worked directly with leadership on quarterly planning and feature prioritization, and wrote SOPs and training recordings enabling non-technical team members to handle critical tasks independently.
Sep - Nov 2023
Cleared Shopify theme customization backlogs across multiple client projects in Malaysia and Singapore, setting weekly targets and priorities with the owner. Extended themes, added functionality, resolved app compatibility issues, and built automations to streamline personalized order fulfillment across stores including eyemuse.my, ijmal.my, BoardingGate SG, Sttoke, and NateSkin.
Sep 2022 - Sep 2023
Converted Figma designs into custom Shopify themes using Liquid, Tailwind CSS, and Alpine.js via Shopify CLI 3.x. Ensured mobile responsiveness through cross-browser testing, maintained code quality with GitHub version control and code reviews, and took a major role in developing and launching new Shopify stores across different industries.
May 2021 - Aug 2022
Managed daily eCommerce operations including product updates, orders, and customer support, plus fulfillment, warehouse coordination, and business planning. Led the WooCommerce to Shopify migration of 100+ products and customer data with zero downtime, built a Dropshipzone API plugin to automate product sync, and integrated Zoho CRM to centralize customer data while running email and social media campaigns.
Oct 2018 - Dec 2019
Developed and maintained client websites using WordPress, PHP, Laravel, and MySQL. Created custom WordPress plugins tailored to client needs. Ensured optimal website functionality and user experience through regular testing and maintenance, delivering solutions aligned with business objectives.
04 / Skills
Liquid, JavaScript, HTML, CSS, Tailwind CSS, AlpineJS, jQuery, Bootstrap, AJAX, Flickity, Responsive Design
Shopify CLI, PHP, MySQL, Laravel, CodeIgniter, Git/GitHub version control, cPanel, DNS Management
Klaviyo, Rebuy, Gorgias, ReCharge, Matrixify, Sparklayer, Shipstation, Shopify Bundles, RetentionX, PageFly, Loox
ChatGPT, Claude Code, Gemini, Shopify Flow, Zapier, Make (Integromat), Airtable, AI Studio
Meta (Facebook, Instagram), Google Suite (Ads, Analytics), Pinterest, TikTok, WhatsApp, CRM & Email Marketing
Google Analytics, Semrush, A/B Testing & CRO, Performance Optimization, SEO & PageSpeed Insights
Slack, Asana, Monday, Trello, Google Sheets, Notion, Cross-team coordination
05 / Projects
Here's a short list of projects that I have worked with in the past few years.
Full Technical Operations Lead
Challenge: Departure of various members from several departments left operations unmanned.
Solution:
Independently managed all technical operations, created 50+ automations, and launched a new Shopify theme that raised average daily sessions by up to 90% and customer retention by 50%.
B2C Store Build + ERP Integration
Challenge: B2B
business needed modern B2C platform with seamless ERP
integration.
Solution: Built
custom Shopify store from Figma designs with automated SAP ERP
data sync.
Complete Store Transformation
Challenge:
Outdated design, poor UX, 100+ theme issues, and slow site
speed.
Solution: Complete
redesign with UGC integration, market expansion, and 40% speed
boost.
Platform Migration + Integration
Challenge: Complex
WooCommerce setup needed migration without disrupting sales.
Solution:
Zero-downtime migration with custom API integration and CRM
implementation.
Conversion Rate Optimization
Challenge: Low
engagement and conversion rates on product pages.
Solution:
TikTok-style video widget and data-driven A/B testing for
conversion lift.
Custom Features + Campaign Management
Challenge: Needed
to increase AOV and execute complex campaigns.
Solution: Built
custom product finder tool and automated campaign execution.
Custom Features + Campaign Execution
Challenge: Complex
product customization and multi-country operations needed.
Solution: Custom
preview features and automated workflows for global expansion.
Full Operations + B2B/D2C Management
Challenge: Dual
B2B/D2C operations required sophisticated management system.
Solution: Complete
operations management with AI tools and marketing automation.
B2B Platform Operations
Challenge: B2B
operations needed dedicated platform separate from D2C store.
Solution: Built
dedicated wholesale platform with custom pricing and bulk
ordering.
WordPress → Shopify Migration
Challenge:
Outdated WordPress platform hindering growth and payments.
Solution: Complete
migration to Shopify with payment gateway and translation setup.
WordPress Dev + Client Management
Challenge: Digital
marketing agency needed robust sites with job search
integration.
Solution: Custom
WordPress builds with API integration and security hardening.
Product Management + Migration
Challenge: Large
product catalog with customization needed platform upgrade.
Solution: Managed
500+ products and assisted in successful migration to Shopify.
Custom Shopify Theme Development
Challenge: Transform Figma designs into a fully functional, responsive Shopify theme while resolving technical errors.
Solution:
Built custom Shopify theme from scratch, resolved 100+ theme check errors, and optimized performance.
06 / Contact
Let's talk about your Shopify project and how I can help you achieve your e-commerce goals.
Based in the Philippines • Open to remote opportunities worldwide
