Moeses Barluado:
Shopify Expert

5+ years creating Shopify solutions that cut operational time by 50%+, increase conversions, and drive measurable revenue growth

View My Work Let's Talk
5+
Years of Shopify Experience
10+
Shopify Stores Deployed
23+
Global Brands & Businesses Served
moeses reo barluado

For Entrepreneurs Who Want Their Store Running Smoothly While They Focus on Growth

I've been managing Shopify stores and eCommerce operations for 5+ years, handling everything from daily operations to technical development and strategic growth.

Technical Development

Built custom features using Liquid and JavaScript, optimized site speed and conversions through A/B testing

App Integrations

Integrated Klaviyo, ReCharge, Rebuy, and Google Analytics to automate marketing and improve customer lifetime value

Automation & Efficiency

Created hundreds of automations using Shopify Flow, Zapier, and Airtable—saving hours weekly and speeding delivery by 50%

Operations Leadership

Led operations for 10+ global brands, maintaining 99% accuracy across products, fulfillment, and support

I've partnered directly with business owners on strategic planning and campaign execution, scaled stores from local to international markets, and used data analysis to drive optimization decisions. With proven expertise in both technical development and operational management, I deliver solutions that teams depend on for sustainable growth.

Overview

Ready to Build, Ready to Ship

Building Shopify stores for solo entrepreneurs and small businesses to launch their online presence quickly and timely.

Example: Big Hammer Wines, OneVineWines - Revamped designs and optimized customer experiences for improved conversions and store performance.

From One Store to Many

Growing brands scaled from single to multiple and up to global market is also part of my specialization, ensuring seamless operations once you decide to scale your business up.

Example: Barocco Wholesale Mexico, Janthee Dubai - Built custom features and executed high-impact campaigns increasing AOV, site speed, performance and conversions.

Systems That Don’t Fall Apart

Clients rely on my technical leadership and complete platform management to handle their operations - seamless integrations, inventory, automations, analytics, marketing tools, and social media.

Example: Relax Bedding, Barocco, Big Hammer Wines - Led full technical operations across multiple platforms for the business operations.

LET'S CONNECT

Development & Operations

Build Here, Optimize There,
& Automate (Almost) Anything

Custom Shopify Development

I can deliver pixel-perfect stores built from Figma designs using Liquid, JavaScript, Tailwind CSS and other front-end frameworks. If you need custom themes, sections, and features, even campaign or promotion execution for your online sore, I can provide solution and match your vision.

  • Figma to Shopify conversion
  • Custom sections, snippets, and advanced Liquid templating
  • Utilizing metafields and metaobjects on Shopify to create dynamically-populated templates for future-proofing
  • Utilizing metafields and metaobjects on Shopify to create future-proof dynamically-populated templates
  • GitHub workflow setup for team collaboration
💻

Custom Theme Development

Shopify CLI 3.x | GitHub | Liquid | HTML CSS | JavaScript | Tailwind

⚡

Optimization

Site Speed | Conversion Rate Optimization

Speed & Conversion Optimization

Dramatically improve site performance through theme check, code audits, asset delivery optimization, lazy loading, media optimization, and strategic A/B testing focused on UX improvements.

  • PageSpeed Insights optimization and performance audits
  • Shoplift/Intelligems A/B testing for conversion rate optimization and feature impact testing
  • Responsiveness across all devices using Browserstack and actual devices

Automations with Zapier/ Make / Shopify Flows

Created hundreds of automations over the past 5 years, mainly using Shopify Flow, Zapier, Make and other similar tools to eliminate repetitive tasks and streamline operations across multiple departments.

  • Order tagging, updating/editing orders, product management, fulfillment processes, spreadsheet integration using Shopify Flows
  • Zapier/Make integrations connecting Shopify stores to third-party tools
  • Reduced hours of manual labor and repetitive tasks into a fraction of the original time needed to complete them
🤖

Automations

Zapier | Make/Integromat | Shopify Flow

🔍

SEO & Technical Optimization

Meta Tags | Schema | Core Web Vitals | Keyword Optimization

SEO & Technical Foundation

Basic search engine optimization through on-page SEO optimization, implementation, structured data, technical audits, and content strategy/optimization that drives organic traffic and conversions.

  • Meta descriptions, Open Graph, Twitter Cards, structured schema markup (FAQs, Product Schema, Article, etc)
  • Google Merchant Center, Search Console, Analytics, PageSpeed Insights Setup
  • Canonical tags, robots.txt, sitemap.xml, hreflang for multi-region stores

Lead Technician

Technical Expertise Across E-commerce Operations

End-to-End Platform Management

I have led complete technical operations for several businesses - soloing the web development department for years. Managed website, apps, automations, and cross-department technical support for team leaders, members, decision makers including from sales and marketing.

TikTok Shop Google Shopping Meta Shop Shop App Shopify Collective Faire Google Merchant Amazon Pinterest Instagram Shopping

Product Management, Sales, Marketing, Shipping, Inventory, Fulfillment & Customer Service

Expert in various Shopify apps across key categories: marketing automation, retention, reviews & loyalty, design builders, and operations workflows. I integrate tools like email/SMS platforms, analytics pixels and inventory/fulfillment systems to streamline enterprise stores from setup to scale.

Klaviyo Rebuy Gorgias ReCharge Loox AttentiveSMS Shopify Collective PageFly Judge.me Smile.io Shopify Flow ReDo Mailchimp Yotpo
Shopify Tools
Shopify Tools

Relevant Work Experience

Ecommerce Manager | Shopify Store Operations Specialist - Dev, Marketing, Products, Inventory, Shipping, Technical

Barocco / Barocco Wholesale

2025

Handled major areas in Shopify Store Operations for both the Barocco B2B and B2C platforms. Day to day tasks involves managing and working with the Shawn, the owner, and other key team members across different departments: products, email, sms, marketing, product as well as customer service, order fulfillment, inventory management and supplier communication. Other responsibilities includes the whole web development scope, promotion and campaign execution, website asset updates, graphic design and leveraging Ai for product images and assets.

Shopify Technical Lead Operations Shopify Collective Google Ai Studio Shopify Flow B2B B2C SEO AI & Automations

Shopify Store Operations Manager | Web Dev Manager

Big Hammer Wines

2023-2025

Took full ownership of technical operations after a team member's departure and kept the business running smoothly as the sole technical resource handling all web development and Shopify operations. Automated 50+ repetitive workflows across departments, leveraging AI tools daily for faster development, troubleshooting, and optimization while maintaining multiple eCommerce stores. Worked directly with leadership on quarterly business planning, prioritizing features and proposing campaign initiatives for Shopify. Provided reliable technical support across all departments - from marketing to fulfillment to customer service. Created comprehensive SOPs and training materials enabling non-technical team members to handle critical tasks independently, ensuring business continuity without immediate tech support.

Shopify Google Ai Studio AI & Automations Technical Lead Operations Shopify Flow Zapier SEO Liquid JavaScript Klaviyo Process Documentation

Shopify Developer

WebMedic

Freelance

Caught up on client backlogs, created multiple custom features, extended themes, and optimized performance for clients across Malaysia and Singapore.

Shopify Liquid Performance

Shopify Developer

Nostalgic-Art DE

2024

Led full B2C Shopify build from Figma, established GitHub workflow, and created SAP ERP data sync automation for German-based company.

Shopify GitHub Figma Theme Development

Products Manager / Lead Developer

Janthee

2023

Revamped complete website design and optimized theme for better customer experience. Organized product catalog with filters, colors, and sorting functionality. Launched UAE market with dedicated store setup and product migration. Improved site speed and performance significantly.

Shopify Theme Customization Performance Optimization Market Launch Liquid JavaScript

2022-2023

Developed custom Shopify themes using Shopify CLI 3.x, Liquid, Tailwind CSS, and Alpine.js. Led development and launch of new stores across different industries.

Shopify CLI Liquid AlpineJS Tailwind

eCommerce Operations Manager/ Web Developer

Relax Bedding Australia

2021-2022

Managed daily eCommerce operations including dropship supplier coordination, order fulfillment with warehouse team, and customer support. Led complete migration from WooCommerce to Shopify with zero downtime. Built custom automation for product sync from supplier API. Collaborated with owner on campaign planning and business strategy while executing marketing across email and social media.

eCommerce Operations Shopify WordPress Supplier Management Platform Migration API Integration Zoho CRM Campaign Management

Shopify/ WordPress Developer

Kuma Products UK

2021

Led website migration from WordPress to Shopify, managing domain setup and DNS configuration. Designed web pages, added products with edited imagery, and configured essential apps including translation and Klarna payment gateway. Handled ongoing website maintenance, mobile optimization, and content backups.

Shopify WordPress Website Migration Domain Management Klarna Adobe Photoshop Theme Customization

Shopify Developer/ Products Manager

C2C Sports Australia

2019

Managed product catalog and customization plugin, adding new designs and coordinating with design team on promotional campaigns. Assisted with website migration from WooCommerce to Shopify. Troubleshot and fixed mobile/tablet design issues while updating homepage sliders and promotional banners for campaign launches.

Product Management Shopify WordPress Website Migration Campaign Coordination eCommerce

2018-2019

Developed and maintained client websites using WordPress, PHP, Laravel, and MySQL. Created custom WordPress plugins tailored to client needs. Ensured optimal website functionality and user experience through regular testing and maintenance, delivering solutions aligned with business objectives.

WordPress PHP Laravel MySQL Custom Plugin Development Web Design

Technical Arsenal

🎨

Frontend Development

• Liquid, JavaScript, HTML, CSS

• Tailwind CSS, AlpineJS, jQuery

• Bootstrap, AJAX, Flickity

• Responsive Design

⚙️

Backend & Tools

• Shopify CLI, PHP, MySQL

• Laravel, CodeIgniter

• Git/GitHub version control

• cPanel, DNS Management

🛍️

Shopify Ecosystem

• Klaviyo, Rebuy, Gorgias

• ReCharge, Shopify Flow

• PageFly, Loox, Judge.me

• Apps integrations

🤖

AI & Automation

• ChatGPT, Claude, Gemini

• Shopify Flow automations

• Zapier, Make integrations

• AI-assisted development

🔗

Platform Integrations

• Meta (Facebook, Instagram)

• Google Suite (Ads, Analytics)

• Pinterest, TikTok, WhatsApp

• CRM & Email Marketing

📊

Operations & Analytics

• Google Analytics, Semrush

• A/B Testing & CRO

• Performance Optimization

• SEO & PageSpeed Insights

Featured Projects

Here's a short list of projects that I have worked with in the past few years.

Big Hammer Wines Logo

Big Hammer Wines

Full Technical Operations Lead

Big Hammer Wines Project

Challenge: Departure of various members from several departments left operations unmanned.
Solution: Independently managed all technical operations, created 50+ automations, and maintained cross-department support.

  • Created 50+ automations using Shopify Flow, Zapier, and Airtable to eliminate repetitive tasks
  • Leveraged AI for code reviews, optimization, and troubleshooting
  • Developed custom sections and features for Concept Shopify theme
  • Created SOPs and training materials for non-technical team members
  • Optimized theme for conversion and performance improvements
50+ Automations Visit Site
Nostalgic-Art Logo

Nostalgic-Art

B2C Store Build + ERP Integration

Nostalgic-Art Project

Challenge: B2B business needed modern B2C platform with seamless ERP integration.
Solution: Built custom Shopify store from Figma designs with automated SAP ERP data sync.

  • Translated Figma designs into pixel-perfect Shopify theme
  • Established GitHub workflow for seamless developer collaboration
  • Created automation for SAP ERP data migration and synchronization
  • Optimized website elements for version releases
Figma → Shopify Visit Site
Janthee Dubai Logo

Janthee Dubai

Complete Store Transformation

Janthee Dubai Project

Challenge: Outdated design, poor UX, 100+ theme issues, and slow site speed.
Solution: Complete redesign with UGC integration, market expansion, and 40% speed boost.

  • Revamped entire website design and layout for modern aesthetic
  • Improved customer experience with product filters and sorting functionality
  • Developed members-only portal and customer rewards program
  • Embedded Instagram UGC content with product tagging
  • Launched new UAE market with product migration and localization
  • Boosted site speed by 40% through optimization techniques
+40% Speed Increase Visit Site
Relax Bedding Logo

Relax Bedding AU

Platform Migration + Integration

Relax Bedding Project

Challenge: Complex WooCommerce setup needed migration without disrupting sales.
Solution: Zero-downtime migration with custom API integration and CRM implementation.

  • Migrated 100+ products, pages, and customer data with zero downtime
  • Built custom plugin for Dropshipzone API auto-sync functionality
  • Integrated Zoho CRM and Mailchimp for customer relationship management
  • Improved website security with BPS and WordFence configuration
  • Preserved SEO rankings and design continuity throughout migration
Zero Downtime Archive
NateSkin Logo

NateSkin

Conversion Rate Optimization

NateSkin Project

Challenge: Low engagement and conversion rates on product pages.
Solution: TikTok-style video widget and data-driven A/B testing for conversion lift.

  • Created TikTok-format product video widget from metafield data
  • Increased conversion for multiple product categories via A/B testing
  • Optimized code and media assets for improved site speed
  • Fixed critical page issues affecting user experience
Nateskin Visit Site
NateSkin Logo

Sttoke

Custom Features + Campaign Management

Sttoke Project

Challenge: Needed to increase AOV and execute complex campaigns.
Solution: Built custom product finder tool and automated campaign execution.

  • Developed custom product-finder feature from scratch to boost AOV
  • Executed 2 high-impact campaigns with discounts and shipping automation
  • Fixed mobile design issues on product and home pages
  • Optimized site speed and performance metrics
Increased AOV Visit Site
BoardingGate Logo

BoardingGate SG

Custom Features + Campaign Execution

BoardingGate SG Project

Challenge: Complex product customization and multi-country operations needed.
Solution: Custom preview features and automated workflows for global expansion.

  • Built custom product customization preview (bottle engraving, bag monogram)
  • Created Shopify Flow automation for streamlined order placement
  • Executed seamless 11.11 sale with discounts and voucher management
  • Fixed product listing issues on catalog and product pages
  • Implemented multi-country selector for global customer experience
Campaign Success 2024
Barocco Logo

Barocco

Full Operations + B2B/D2C Management

Barocco Project

Challenge: Dual B2B/D2C operations required sophisticated management system.
Solution: Complete operations management with AI tools and marketing automation.

  • Managed complete B2B and D2C e-commerce operations
  • Handled retail operations and supplier relationship management
  • Theme customization and deployment via GitHub workflows
  • Implemented Gemini AI Studio for product image generation
  • Set up Klaviyo email/SMS marketing and Smile.io loyalty program
B2B + D2C Operations Visit Site
Barocco Wholesale Logo

Barocco Wholesale

B2B Platform Operations

Barocco Wholesale Project

Challenge: B2B operations needed dedicated platform separate from D2C store.
Solution: Built dedicated wholesale platform with custom pricing and bulk ordering.

  • Managed dedicated B2B wholesale platform operations
  • Implemented custom pricing structures for wholesale buyers
  • Set up bulk order functionality and supplier management
  • Ensured seamless integration with main D2C store
  • Launched Mexico market for mexican customers + configurations and set up.
B2B Specialist Visit Site
Kuma UK Logo

KUMA UK

WordPress → Shopify Migration

KUMA UK Project

Challenge: Outdated WordPress platform hindering growth and payments.
Solution: Complete migration to Shopify with payment gateway and translation setup.

  • Led complete WordPress to Shopify migration preserving 100+ pages
  • Configured Klarna payment gateway for improved checkout experience
  • Implemented translation apps for multi-language support
  • Set up new domain and DNS configuration
  • Provided ongoing maintenance and mobile view optimization
Full Migration Visit Site
Elite1 Digital Marketing Logo

Elite1 Digital

WordPress Dev + Client Management

Elite1 Digital Marketing Project

Challenge: Digital marketing agency needed robust sites with job search integration.
Solution: Custom WordPress builds with API integration and security hardening.

  • Built custom WordPress sites from design prototypes
  • Integrated Monster Job Search API with affiliate marketing links
  • Managed domain setup through GoDaddy with DNS configuration
  • Troubleshot and fixed visual, console, and functionality errors
  • Maintained plugins and implemented security improvements
Client Management Visit Site
Coast2coast Sports Logo

C2C Sports

Product Management + Migration

C2C Sports Project

Challenge: Large product catalog with customization needed platform upgrade.
Solution: Managed 500+ products and assisted in successful migration to Shopify.

  • Managed 500+ products with product customization plugin
  • Troubleshot and fixed mobile/tablet device design issues
  • Coordinated with design team for campaign slider and banner updates
  • Assisted in WooCommerce to Shopify migration process
Product Management Visit Site

Sweetcarina

Custom Shopify Theme Development

Sweetcarina Project

Challenge: Transform Figma designs into a fully functional, responsive Shopify theme while resolving technical errors.
Solution: Built custom Shopify theme from scratch, resolved 100+ theme check errors, and optimized performance.

  • Transformed Figma designs into pixel-perfect, responsive Shopify theme
  • Resolved 100+ theme check errors for clean, production-ready code
  • Optimized performance through code audits and lazy loading implementation
  • Built using Shopify CLI 3.x with Liquid, Tailwind CSS, and Alpine.js
  • Ensured mobile responsiveness across all devices
100+ Errors Resolved Visit Site

Need someone who runs your Shopify store smoothly while building systems that save you hours every week?

Let's talk about your Shopify project and how I can help you achieve your e-commerce goals.

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Based in the Philippines • Open to remote opportunities worldwide